When buying radio time,advertisers usually buy the station's

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Advertisers usually buy the station's format, as it is the type of programming that attracts a particular type of audience. By choosing a station with a format that matches their target audience, advertisers can maximize the effectiveness of their ad campaign. For example, a company targeting young adults may choose to advertise on a station with a Top 40 format, while a company targeting seniors may choose a station with a Soft Rock or Easy Listening format.

When Buying Radio Time,advertisers Usually Buy the Station's