The Community Food Coop,a local for-profit grocery cooperative,has decided to purchase an ad on a popular local TV show .The show reaches 12,000 people in the primary target audience,is rated 10,and a 15-second spot costs 00.What is the cost per thousand (CPM)?

Question

Quizplus · Accepted Answer

To calculate CPM, we use the formula: (Cost of Ad / Total audience) x 1000.

Cost of Ad = $500
Total Audience = 12,000

So, CPM = (500/12,000) x 1000 = $41.67

Rounding up, the answer is closest to $50.00, which is answer choice C.

The Community Food Coop,a Local For-Profit Grocery Cooperative,has Decided to Purchase