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An Advertiser That Wanted to Make Certain That the Station

Question 63

Multiple Choice

An advertiser that wanted to make certain that the station would run a percentage of its spots in the better dayparts and not just late at night should buy a


A) co-sponsorship production package.
B) radio organized sales (ROS) package.
C) cume audience plan.
D) total audience plan (TAP) package.
E) targeted daypart plan.

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