The local Advance Auto Parts retailer agreed to advertise during the live broadcast of a local parade.Due to equipment problems,the parade was not televised,and the station showed an old episode of 7^th Heaven instead.Because of its advertising agreement with the network,Advance Auto Parts would most likely receive a(n)_____ to compensate for the lower ratings than expected.

Question

Quizplus · Accepted Answer

A makegood is a compensation offered by the network to make up for an under-delivery of audience ratings or for an ad not being shown as agreed upon in the contract. In this case, since the parade was not televised, the ratings would be lower than expected, and Advance Auto Parts would receive a makegood from the network.

The Local Advance Auto Parts Retailer Agreed to Advertise During