The total number of different people who listen to a radio station for at least five minutes in a quarter-hour within a reported daypart is referred to as its

Question

Quizplus · Accepted Answer

The term "cume persons" refers to the cumulative audience, which is the total number of different people who listen to a radio station for at least five minutes within a reported daypart. This is different from "AQH persons," which refers to the average number of people listening to a station during any given 15-minute period within a reported daypart, and "GRP," which is a metric used in advertising that stands for gross rating points. Option A is not a commonly used term in radio measurement, while option B only refers to the number of people who listen to the station, regardless of how long they listen.

The Total Number of Different People Who Listen to a Radio