In February 2008,Light Full Foods in San Francisco,developed Light Full Satiety Smoothies,which are shelf-stable,all-natural,dairy-based smoothies for adult women.Adult women are the smoothie manufacturer's:

Question

Quizplus · Accepted Answer

In top-down marketing,the first step in strategy development is to define and select the target market,using the processes of market segmentation and research discussed in Chapters 4 and 6.The target market describes the groups of individuals to whom the store is aiming its marketing strategy.