Smaller Companies Typically Use a Bottom-Up Marketing Format Plan Because

Smaller companies typically use a bottom-up marketing format plan because:

A) handling day-to-day problems leaves little time for formal planning.
B) they don't need to create a competitive advantage.
C) long-term strategies are needed to keep a business focused on the future.
D) failure to have a mission is one of the major reasons for small-business failure.
E) a bottom-up planning allows more time for development of a customer relationship strategy.