Besides its signature product,the My-Tee T-shirt,a fashion design company,makes its own line of skirts,shoes,tank tops and accessories that retail from $32 to $78.Publicists and buyers browse My-Tee's trendy showroom for the latest trends and clothing lines.The company's promotional strategy relies on publicity.Celebrities from Hilary Duff to Courtney Cox have been photographed in My-Tee clothing.This exposure helped the company rack up $1 million in sales last year.This is a brief description of My-Tee's:
A) advertising mix.
B) marketing mix.
C) marketing objectives.
D) organizational strategy.
E) product differentiation.
Correct Answer:
Verified
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