The development of _____ marketing requires marketers to focus on ingenious tactics first and then develop that tactic into a strategy.

Question

Quizplus · Accepted Answer

The tactic is a singular,competitive technique.By planning from the bottom up,entrepreneurs can find unique tactics to exploit.But caution is required.Advertisers should find just one tactic,not two or three.The advertiser can then focus all elements of the marketing mix on this single-minded tactic.The tactic becomes the nail,and the strategy is the hammer that drives it home.

The Development of _____ Marketing Requires Marketers to Focus on Ingenious