When the Owner of the Baskin-Robbins Brand Name Decided to Re-Invigorate

When the owner of the Baskin-Robbins brand name decided to re-invigorate the brand,it used several different _____ including creating a launch kit,to its brokers and distributors.The kit contains sell sheets,samples,a media kit and gift items,such as branded memory stick and an ice cream scoop to help "Scoop Up Sales!"

A) marketing objectives
B) creative mechanisms
C) tactics
D) strategic postures
E) organizational positions