Starbucks Coffee Company,expanded from Bottled Frappuccino to Two Canned Products-Doubleshot

Starbucks Coffee Company,expanded from bottled Frappuccino to two canned products-Doubleshot in 2002 and Starbucks Iced Coffee,which was introduced last year.While all are coffee-based products,each has a slightly different consumer base.Doubleshot is advertised as a morning beverage,Frappuccino,an afternoon treat and Starbucks Iced Coffee as an all-day product.What approach to positioning is Starbucks using?

A) Cultural symbol
B) Product class
C) Product use/application
D) Marketing mix
E) Price/quality