Silly Putty has been around for years.It began as a gag gift sold in specialty stores alongside fake vomit.It has always avoided direct confrontation with other toy companies by finding a market that was small enough to defend and never really acting like a marketing leader.Which of the following strategies has Silly Putty successfully followed?

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Guerrilla Warfare: Most of America's companies should be waging guerrilla warfare.The key to success in guerrilla wars is flexibility.A guerrilla should abandon any product or market if the tide of battle changes.Here are the principles of guerrilla marketing warfare:1.Find a market segment small enough to defend.2.No matter how successful you become,never act like the leader.3.Be prepared to "bug out" at a moment's notice.(Refer to Commercial Break 7-A: The Strategies of Marketing Warfare).

Silly Putty Has Been Around for Years