There's a portion of the population that has been absolutely restricted from having butter,based on what their physicians have told them.Smart Balance brand butter substitute recognized that _____ and made a run at it,somewhat successfully,by advertising,"Hey,here's something that serves that purpose,but is better for you".

Question

Quizplus · Accepted Answer

In top-down marketing,the first step in strategy development is to define and select the target market,using the processes of market segmentation and research discussed in Chapters 4 and 6.The target market describes the groups of individuals to whom the store is aiming its marketing strategy.

There's a Portion of the Population That Has Been Absolutely