As the leading manufacturer of bleach in the nation,Clorox must guard itself against challenges from detergent manufacturers who are using bleach as a detergent additive.According to Jack Trout and Al Reis's Marketing Warfare,which type of a strategy should Clorox use?

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Defensive Warfare: Here are the rules for defensive marketing warfare:1.Participate only if you are a market leader.2.Introduce new products and services before the competition does.3.Block strong competitive moves by copying them rapidly.(Refer to Commercial Break 7-A: The Strategies of Marketing Warfare).

As the Leading Manufacturer of Bleach in the Nation,Clorox Must