Which of the following statements is true about account planning?
A) It is a method used to benchmark competitors.
B) It is a hybrid discipline that bridges the gap between the traditional agency research,account management and creative departments.
C) It does not include any consumer research.
D) It is the reorganization of an advertiser for the purpose of improving its image.
E) It is a service provided by creative boutiques,which allow the advertiser to choose generic ads that can be customized.
Correct Answer:
Verified
Q54: As defined by the American Association of
Q62: A(n)_ is an organization of creative specialists
Q63: Ericsson is an international telecommunications supplier based
Q65: When compared to an in-house agency an
Q66: General consumer agencies:
A)provide advertising for products that
Q68: A full-service advertising agency:
A)supplies both advertising and
Q69: One of the advantages that a company
Q70: A manufacturer of _ would be most
Q71: A company that uses a(n)_,sets up separate
Q72: Interactive agencies:
A)use customer relationship marketing to work
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