The use of line sales executives as trainers should be avoided since sales representatives tend to resent them.

Question

Quizplus · Accepted Answer

Using line sales executives as trainers can be beneficial because they possess practical, firsthand experience and insights that can be directly relevant and valuable to sales representatives. Resentment is not a given and depends more on the approach and relationship between the executives and the representatives.

The Use of Line Sales Executives as Trainers Should Be