Each of the following generalizations regarding manufacturers' agents is correct,except:
A)Manufacturers typically will use more then one agent,assigning each one to a specific geographic territory.
B)They often are used when a producer does not have its own sales force.
C)They often are used to introduce a new product.
D)They may carry only part of the manufacturer's total product line.
E)They rarely are used to enter a new market.A manufacturer will use its own sales force for this purpose.

Question

Quizplus · Accepted Answer

This generalization is not entirely correct. Manufacturers' agents may be used to enter a new market, especially if the manufacturer does not have a strong presence in that market or if the product is new to the market. However, it is true that manufacturers may prefer to use their own sales force for this purpose.

Each of the Following Generalizations Regarding Manufacturers' Agents Is Correct,except