To reach their company's goals,executives have at their disposal a number of internal forces that they can control.These include:

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Elements of the marketing mix are internal forces that executives can control and adjust in order to achieve their company's goals. The marketing mix includes the four Ps: product, price, place, and promotion. By adjusting these elements, executives can influence consumers' purchasing behavior and ultimately reach their company's goals. The other options listed (A, B, and C) are external forces that executives may have little control over.

To Reach Their Company's Goals,executives Have at Their Disposal a Number