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A Time-Tested Guideline to Help Sales Executives Avoid Gift Giving

Question 28

Multiple Choice

A time-tested guideline to help sales executives avoid gift giving that is unethical or in bad taste is:


A) The giving of gifts to customers and their families should only occur during the holiday season.
B) Making sure the value of gifts be kept low to avoid the appearance of undue influence on future purchase decisions.
C) Only give gifts to large prospective customers in the anticipation of an order.
D) A and B only.
E) All of these.

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