Among the following steps in an evaluation procedure,which is the most difficult?
A)Deciding how often to evaluate the salespeople.
B)Setting performance standards.
C)Selecting the quantitative bases to use.
D)Measuring performance against the standards.
E)Filling out a merit-rating form.

Question

Quizplus · Accepted Answer

Setting performance standards is the most difficult step because it requires determining what constitutes a satisfactory level of performance for each salesperson. This involves identifying the key activities or behaviors that lead to successful performance, as well as determining the appropriate metrics for measuring performance. The other steps in the evaluation procedure, such as selecting bases for evaluation and filling out rating forms, are typically more straightforward once performance standards have been set.

Among the Following Steps in an Evaluation Procedure,which Is the Most