The most beneficial (to management)type of marketing cost analysis is to study these costs:

Question

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Allocating the marketing costs after they have been incurred to specific products, territories, or marketing units provides the most useful information for management to make decisions about where to allocate resources and how to optimize their marketing spend. This allows them to identify which areas are providing the most return on investment and which areas may need more attention or funding. Studying the costs in ledger accounts or profit and loss statements may not provide this level of granularity and could make it difficult to identify specific areas for improvement. Grouping costs into activity classifications or splitting them up into small segments may also not provide enough detail for effective decision making.

The Most Beneficial (To Management)type of Marketing Cost Analysis Is