When a marketing cost analysis by territories shows that a given territory is unprofitable,which of the following courses of action should be adopted as a last resort?

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If a territory is consistently unprofitable, abandoning it entirely may be the best course of action as it would be a waste of marketing resources to continue investing in an unprofitable area. However, it should be noted that abandoning a territory should be a last resort option and other measures like adjusting promotional programs, using middlemen, or telephone selling should be explored first. Adjusting territorial boundaries may also be an option, but it may not solve the root cause of the unprofitability issue.

When a Marketing Cost Analysis by Territories Shows That a Given