Misdirected marketing effort occurs in many firms because:
A)Sales budgets are not prepared.
B)Management is profit-conscious rather than being volume-conscious.
C)Sales volume analyses cannot be done carefully.
D)Marketing and accounting executives do not sufficiently coordinate their efforts.
E)Management often lacks reliable standards for determining what should be spent on various marketing activities.

Question

Quizplus · Accepted Answer

Misdirected marketing efforts occur when management lacks reliable standards for determining what should be spent on various marketing activities. Without clear guidelines, it is easy for firms to overspend in some areas and underspend in others, leading to ineffective marketing campaigns. Additionally, without coordination between marketing and accounting, it can be difficult to accurately analyze sales volumes and identify areas for improvement.

Misdirected Marketing Effort Occurs in Many Firms Because