Regarding the use of states as control units when establishing sales territories:
A)States often are a poor choice because customer buying behavior often pays no attention to a state line as a trade boundary.
B)It makes the job of designing territories more complex and expensive.
C)It works well for small firms selling in local markets.
D)It works well for a firm with a large sales force covering a national market with intensive distribution.
E)None of these is correct.

Question

Quizplus · Accepted Answer

Customer buying behavior often ignores state lines, which makes it difficult to establish effective sales territories based solely on state boundaries.

Regarding the Use of States as Control Units When Establishing