A company's ______ is the share of the market potential that this firm can expect to achieve.(We assume that the product market and time period have been stated. )
A)Sales forecast.
B)Sales quota.
C)Sales potential.
D)Marketing goal.
E)Market index.

Question

Quizplus · Accepted Answer

Sales potential refers to the maximum sales volume that a company can achieve in a particular market during a specified period of time. It is a measure of the upper limit of what a company can sell, given the resources and capabilities available to it. It takes into account the size of the market, the competitive environment, the company's market share, and other factors that impact sales. Therefore, sales potential is the best choice for the given scenario.

A Company's ______ Is the Share of the Market Potential