Which of the following is an accurate generalization regarding test marketing as method of sales forecasting?
A)It tells us how many people intend to buy the product rather than who actually buys it.
B)It is not a good method to use for a new product.
C)This method takes a little time or money in comparison with the other methods.
D)If a product succeeds during its test marketing,it will be an automatic success when marketed on a full-scale basis.
E)None of these is correct.

Question

Quizplus · Accepted Answer

Test marketing involves selling a new product in a small geographic area to evaluate its market potential. It does not solely measure intentions but actual buying behavior, can be costly and time-consuming, and success in test marketing does not guarantee full-scale market success, making none of the provided options accurate generalizations.

Which of the Following Is an Accurate Generalization Regarding Test