One key difference between a company's sales forecast and this firm's sales potential is that:
A)The sales forecast is usually a larger figure.
B)The sales potential must be determined first.
C)The sales potential assumes that a certain strategic plan exists.
D)The sales forecast is an estimate of sales the firm expects to make under a proposed marketing plan.
E)The sales potential covers the company's entire market,while the forecast is made for individual market segments.

Question

Quizplus · Accepted Answer

The sales forecast is an estimate of the sales that a firm expects to achieve under a specific marketing plan, distinguishing it from the broader concept of sales potential, which does not necessarily assume the implementation of a particular marketing strategy.

One Key Difference Between a Company's Sales Forecast and This