Salespeople often feel caught in the middle between the contradictory demands of the people they must satisfy.This is known as:
A)Role ambiguity
B)Role conflict
C)Role rejection
D)Role clarity
E)Role representation

Question

Quizplus · Accepted Answer

Role conflict occurs when a person is confronted with incompatible demands, expectations, or opportunities from different sources. Salespeople often experience role conflict as they try to balance the expectations and demands of customers, management, and company policies.

Salespeople Often Feel Caught in the Middle Between the Contradictory