The difference between the concept of a company mission statement and the concept of a strategic vision is that
A) a mission concerns what to do to achieve short-run objectives and a strategic vision concerns what to do to achieve long-run performance targets.
B) the mission is to make a profit, whereas a strategic vision concerns what business model to employ in striving to make a profit.
C) a mission statement deals with what to accomplish on behalf of shareholders and a strategic vision concerns what to accomplish on behalf of customers.
D) a mission statement typically concerns a company's present business scope ("who we are and what we do") whereas the principal concern of a strategic vision is the company's long term direction and future product-market-customer-technology focus.
E) a mission statement deals with "where we are headed " whereas a strategic vision provides the critical answer to "how will we get there?"

Question

Quizplus · Accepted Answer

A mission statement typically outlines the present business scope and purpose of a company, whereas a strategic vision focuses on the long-term direction and future goals of the organization, including product-market-customer-technology focus. While a mission statement may also include objectives for the short-term, its primary focus is on the current state of the business. A strategic vision, on the other hand, looks forward and provides guidance on how the company can achieve its long-term performance targets. Therefore, D is the best choice.

The Difference Between the Concept of a Company Mission Statement