Which of the following is the best example of a well-stated strategic objective?
A) Increase revenues by more than the industry average.
B) Be among the top 5 five companies in the industry on customer service.
C) Overtake key competitors on product quality within three years.
D) Improve manufacturing performance by 5% within 12 months.
E) Obtain 150 new customers during the current fiscal year.

Question

Quizplus · Accepted Answer

A well-stated strategic objective is specific, measurable, achievable, relevant, and time-bound (SMART). Option C clearly defines a specific goal (overtake key competitors on product quality), includes a measurable aspect (product quality), is achievable and relevant to the company's competitive position, and has a time frame (within three years).

Which of the Following Is the Best Example of a Well-Stated