A balanced scorecard for measuring company performance
A) entails putting equal emphasis on financial and strategic objectives.
B) entails putting balanced emphasis on profit and non-profit objectives.
C) prevents the drive for achieving financial objectives from overwhelming the pursuit of strategic objectives.
D) prevents the drive for achieving strategic objectives from overwhelming the pursuit of financial objectives.
E) entails creating a set of objectives that is "balanced" in the sense of including both financial and strategic objectives.

Question

Quizplus · Accepted Answer

The balanced scorecard approach involves creating a set of objectives that is balanced in the sense of including both financial and strategic objectives. This approach aims to prevent either financial or strategic objectives from overwhelming the pursuit of the other, by giving equal weight to both aspects of company performance. The approach ensures that the pursuit of financial objectives does not come at the expense of strategic priorities, and vice versa. Therefore, choice E is the correct answer.

A Balanced Scorecard for Measuring Company Performance