Micro-marketing effectiveness can be measured by:
A) the profits of business firms.
B) the opinions of intermediaries.
C) consumer complaints.
D) attitude research studies.
E) All of these are good measurements for Micro-marketing.

Question

Quizplus · Accepted Answer

Many firms measure customer satisfaction with attitude research studies. Other widely used methods include comment cards, e-mail response features on websites, unsolicited consumer responses (usually complaints), opinions of intermediaries and salespeople, market test results, and profits.

Micro-Marketing Effectiveness Can Be Measured By