Satisfaction with a firm's marketing efforts can be roughly measured by
A) its profit.
B) the firm's impact on the macro-marketing system.
C) the size of its target markets.
D) its marketing mix.
E) None of these are good measurements.

Question

Quizplus · Accepted Answer

Profit is a measure of a firm's financial performance, which can be influenced by a variety of factors, including marketing efforts.

Satisfaction with a Firm's Marketing Efforts Can Be Roughly Measured