A study revealed that when consumers are dissatisfied with a product or an individual business
A) most of their complaints are fully resolved-if they are just reported.
B) a majority of their complaints are never reported.
C) a marketing manager should just ignore most complaints because they are the result of dealing with consumers.
D) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

According to the information given in the question, a majority of consumer complaints are never reported. This emphasizes the importance of businesses actively seeking out and addressing customer complaints in order to improve customer satisfaction and retain their loyalty. Additionally, ignoring complaints can lead to negative word-of-mouth and even damage to the business's reputation.

A Study Revealed That When Consumers Are Dissatisfied with a Product