Which of the following strategic decision areas is a part of the product component of the marketing mix?
A) Branding
B) Managing channels
C) Publicity
D) Discounts
E) Geographic terms

Question

Quizplus · Accepted Answer

Branding is a part of the product component of the marketing mix, which also includes product design, packaging, and features. Managing channels, publicity, discounts, and geographic terms are part of the promotion, price, and place components of the marketing mix.

Which of the Following Strategic Decision Areas Is a Part