Customers are likely to be less price sensitive ______.
A) the greater the total expenditure
B) the greater their share of the cost
C) the greater the significance of the end benefit
D) the easier it is to compare prices
E) the greater the availability of the substitutes

Question

Quizplus · Accepted Answer

Customers are less price sensitive the greater the significance of the end benefit of the purchase.

Customers Are Likely to Be Less Price Sensitive ______