Which of the following statements is a characteristic of leader pricing?
A) It seeks a big profit on the leader items.
B) It is usually used for a retailer's major product line-to give it a competitive advantage.
C) It is different from bait pricing in that the marketing manager really expects to sell leader priced items.
D) It assumes that some part of the demand curve is upward sloping to the right.
E) It is banned in interstate commerce.

Question

Quizplus · Accepted Answer

The idea is not only to sell large quantities of the leader items but also to get customers into the store to buy other products. Certain products are picked for their promotion value and priced low but above cost.

Which of the Following Statements Is a Characteristic of Leader