Which type of advertising is considered useful when the product of a firm has achieved brand preference or insistence and the firm needs to primarily reinforce its previous promotion?
A) Comparative advertising
B) Pioneering advertising
C) Competitive advertising
D) Reminder advertising
E) Institutional advertising
Correct Answer:
Verified
Q201: A major difference between reminder advertising and
Q203: Which of the following is the BEST
Q204: "Comparative advertising":
A) is usually ignored by consumers.
B)
Q206: Many countries forbid this form of advertising.
A)
Q208: Institutional advertising:
A) may try to improve a
Q209: When a producer has won brand preference
Q216: Focusing a company's advertising on its name
Q217: When a producer has won brand insistence
Q219: Institutional advertising:
A) tries to stimulate primary demand
Q238: The National Cheese Association's ad theme "We
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