A major difference between reminder advertising and pioneering advertising is that:
A) reminder advertising focuses on selective demand, while pioneering advertising tries to develop primary demand.
B) reminder advertising is less likely to use "soft sell" ads.
C) reminder advertising is emphasized in the early stages of the product life cycle.
D) pioneering advertising is emphasized in the later stages of the product life cycle.
E) None of these alternatives is true.
Correct Answer:
Verified
Q196: Advertising which tries to develop selective demand
Q197: Faced with a decline in red meat
Q198: Indirect competitive advertising seeks:
A) to develop primary
Q199: A supermarket manager should use _ advertising
Q200: Best Sound, Inc. placed a full-page color
Q202: An ad for Toyota's lowest priced truck
Q203: Which of the following is the BEST
Q204: "Comparative advertising":
A) is usually ignored by consumers.
B)
Q205: In its ads, General Mills highlights the
Q206: Many countries forbid this form of advertising.
A)
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