Advertising which tries to develop selective demand for a specific brand rather than a product category is called ______________ advertising.

Question

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Competitive advertising is aimed at creating demand for a specific brand and tries to persuade customers to choose that brand over its competitors. Institutional advertising is focused on promoting a company's image or reputation rather than a particular product or service. Indirect reminder advertising is designed to create general awareness of a product or service, without emphasizing any specific brand. Direct pioneering advertising is used to introduce new products or services to the market. Primary advertising refers to the promotion of a product category, rather than a specific brand.

Advertising Which Tries to Develop Selective Demand for a Specific