A manufacturer of computer printers has decided to add scanners to its line. Which kind of advertising should it stress if it wants to persuade consumers to buy its brand of more or less similar scanners?

Question

Quizplus · Accepted Answer

Indirect competitive advertising would be the best choice in this scenario. Since the brand is relatively new to the market, it can highlight its scanners' unique features and compare them subtly with other brands' similar products. This type of advertising focuses on the benefits of the product rather than making direct comparisons. It helps build brand reputation and differentiation in the market.

A Manufacturer of Computer Printers Has Decided to Add Scanners