What is the role of GPS (Global Positioning System) in mobile advertising?
A) It delivers ads to consumers based on the conversations and behaviors they exhibit in social media.
B) It helps to add the segmenting dimension of physical location at a specific time to target marketing.
C) It shows whether a web surfer has been to a company's website before and made a purchase on the last visit.
D) It acts as a tool to measure the effectiveness of an ad based on an estimate of how many people receive the ad on their phones.
E) It delivers buying information to business consumers based on ethnographic positioning.
Correct Answer:
Verified
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