When a telemarketer calls a college student on the phone and offers a one-year subscription to Business Week at a 50 percent discount,this is an example of ______.
A) personal selling
B) mass selling
C) publicity
D) sales promotion
E) advertising

Question

Quizplus · Accepted Answer

Personal selling involves direct spoken communication between sellers and potential customers. Salespeople get immediate feedback, which helps them to adapt.

When a Telemarketer Calls a College Student on the Phone