Identify the true statement pertaining to publicity.
A) It is any paid form of nonpersonal presentation of ideas, goods, or services by a sponsor.
B) It is the main form of mass selling which includes only the use of traditional media.
C) If a firm has a really new message, publicity may be less useful than advertising.
D) It includes posts on a company's website, viral videos, word-of-mouth communication, a company's Facebook page, and its "tweets" on Twitter.
E) It tries to attract attention to the firm and its offerings by paying substantial media costs.

Question

Quizplus · Accepted Answer

Publicity includes a wide range of different types of media: a company's website and the material it posts on the website, viral videos, word-of-mouth communication, a company's Facebook page, and its "tweets" on Twitter. It can also include coverage it receives in the press-for example when a movie is reviewed in the newspaper.

Identify the True Statement Pertaining to Publicity