To encourage potential buyers to purchase a ticket to its upcoming concert,a rock band posts a YouTube video of an earlier performance on Facebook and on the website of its next performance.This is an example of
A)single-customer marketing.
B)advertising.
C)publicity.
D)personal selling.
E)sales promotion.

Question

Quizplus · Accepted Answer

Publicity includes a wide range of different types of media: a company's website and the material it posts on the website,viral videos,word-of-mouth communication,a company's Facebook page,and its "tweets" on Twitter.It can also include coverage it receives in the press-for example when a movie is reviewed in the newspaper.

To Encourage Potential Buyers to Purchase a Ticket to Its