The slogan from the GEICO ads, "15 minutes could save you 15 percent or more on your car insurance" is an example of which of the following elements of the communication process?
A) Message
B) Source
C) Receiver
D) Encoder
E) Feedback
Correct Answer:
Verified
Q185: The AIDA model consists of
A) Awareness, Influence,
Q186: The basic promotion objective of informing consumers
Q187: The AIDA model includes all of the
Q188: A potential customer watches a TV ad
Q189: The AIDA model's four basic promotion jobs
Q191: Clearwater Office Supply sells frequently purchased office
Q192: Which of the following best illustrates communication
Q193: BMW places a TV ad for its
Q194: The AIDA model:
A) focuses on what happens
Q195: Southwest Airlines' "Ding" widget pops up on
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