When a salesperson for Procter and Gamble calls on key wholesalers to explain why they should stock and sell a new type of Procter and Gamble shampoo to retailers,this is an example of
A) pulling
B) AIDA
C) encoding
D) pushing
E) decoding

Question

Quizplus · Accepted Answer

The pushing approach emphasizes the importance of securing the wholehearted cooperation of channel members to promote the product in the channel and to the final user.

When a Salesperson for Procter and Gamble Calls on Key