A producer using normal promotion efforts-personal selling, sales promotion, and advertising-to help sell a whole marketing mix to possible channel members has:
A) a selective distribution policy.
B) a target marketing policy.
C) an intensive distribution policy.
D) a pushing policy.
E) a pulling policy.

Question

Quizplus · Accepted Answer

A producer using personal selling, sales promotion, and advertising to sell the marketing mix is implementing a pushing policy, which involves pushing the product through the distribution channel to reach the end consumer. This is in contrast to a pulling policy, which focuses on creating demand for the product among end consumers to pull the product through the distribution channel. Selective, target, and intensive distribution policies refer to the degree of distribution intensity chosen by the producer and are not related to promotion efforts.

A Producer Using Normal Promotion Efforts-Personal Selling, Sales Promotion, and Advertising-To