In the customer-initiated communication process:
A) the marketer targets more of its promotion effort at specific individuals who respond directly.
B) a firm relies on a CRM database to target specific prospects.
C) a customer initiates the communication process with a decision to search for information in a particular message channel.
D) a seller initiates the communication process with a decision to search for information in a particular message channel.
E) there is a transfer of information from higher-level management to production workers.

Question

Quizplus · Accepted Answer

In customer-initiated communication, the customer takes the initiative to search for information in a particular message channel. This can be through various means such as browsing a website, contacting customer service, or visiting a store. The marketer's role is to ensure that the information is readily available and easily accessible to the customer.

In the Customer-Initiated Communication Process