_____ means using normal promotion effort to help sell the whole marketing mix to possible channel members.
A) Pushing
B) Pulling
C) Encoding
D) Decoding
E) Controlling

Question

Quizplus · Accepted Answer

Pushing refers to using promotion efforts such as advertising, personal selling, and sales promotion to push the entire marketing mix onto potential channel members, such as wholesalers and retailers. This is done with the aim of increasing the visibility and availability of the product in the channel and ultimately to the end consumer.

_____ Means Using Normal Promotion Effort to Help Sell the Whole